|
Paper
or Plastic?
Why have most
major retailers switched from paper gift
certificates to plastic gift cards?
CUSTOMERS
SPEND MORE when paying with plastic.
Many stores report an increase of about 33%
in spending when plastic is used rather than
cash.
YOU
keep the change. Prepaid card balances are
designed to run all the way down... no cash
out of your drawer as with paper gift
certificates.
Stores are
reporting SALES INCREASES FROM 20%-100%
(plastic prepaid cards over paper gift
certificates).
Prepaid
plastic cards act as "WALLET
MINI-BILLBOARDS" advertising your store.
CHECKOUT IS
FASTER AND SIMPLER.
Improved cash
flow. |
